{"id":30157,"date":"2026-06-01T14:33:52","date_gmt":"2026-06-01T12:33:52","guid":{"rendered":"https:\/\/www.fondationboon.com\/?page_id=30157"},"modified":"2026-06-01T15:00:07","modified_gmt":"2026-06-01T13:00:07","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.fondationboon.com\/en\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong><u>WHO ARE WE?\u00a0 <\/u><\/strong><\/p>\n<ul>\n<li>Name: The Boon Foundation (&#8220;we&#8221;, &#8220;us&#8221;, &#8220;our&#8221;)<\/li>\n<li>Registered office: Avenue Van Volxem 302-304, 1190 Brussels, Belgium.<\/li>\n<li>Company number: BE 0697.694.769<\/li>\n<li>Website: fondationboon.com (the &#8220;Website&#8221;)<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">If you have any questions about this Privacy Policy (hereinafter, the &#8220;Policy&#8221;) or if you wish to exercise your rights mentioned below in Article 8, please contact us by email at the following address: info@fondationboon.com<\/p>\n<p style=\"font-weight: 400;\">We process your personal data in our capacity as Data Controller.<\/p>\n<p style=\"font-weight: 400;\"><strong><u>WHAT IS OUR COMMITMENT TO DATA PROTECTION?<\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">We ensure that we conduct our business in a manner that respects your privacy, particularly with regard to the processing of your personal data.<\/p>\n<p style=\"font-weight: 400;\">We process your personal data in accordance with applicable data protection legislation, in particular the General Data Protection Regulation (Regulation 2016\/679) of 25 May 2018 (&#8220;GDPR&#8221;) and national data protection laws.<\/p>\n<p style=\"font-weight: 400;\"><strong><u>WHAT IS MEANT BY PERSONAL DATA? <\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">Personal data refers to any information relating to a natural person who can be identified directly or indirectly. This may include, but is not limited to, first and last names, postal or email address, telephone number, IP address, and location data of the data subject.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>WHO IS THIS PRIVACY POLICY FOR?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">This Policy applies to the following categories of data subjects whose personal data we process:<\/p>\n<ul>\n<li>Art collectors and borrowers or other customers<\/li>\n<li>Visitors to our website <a href=\"http:\/\/www.fondationboon.com\/\">fondationboon.<\/a>com<\/li>\n<li>Subscribers to our newsletters.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>WHAT PERSONAL DATA DO WE PROCESS AND FOR WHAT PURPOSES?<\/strong><\/span><\/p>\n<ol>\n<li><strong>What personal data do we process? <\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">In accordance with the terms of this Policy, we use, store and process:<\/p>\n<ul>\n<li>your personal identification data (surname, first name, gender, language used, nationality, date of birth);<\/li>\n<li>your contact details (home address, email address, telephone number);<\/li>\n<li>your professional identification data (company, job title\/position, professional email address);<\/li>\n<li>your browser data, such as your IP address and information collected via cookies in accordance with the Cookie Policy;<\/li>\n<li>your personal data that has been made public. This may include data published in official publications or information that you have made public (such as information on the profiles you use for social media).<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ol>\n<li><strong>For what purposes do we process your personal data? <\/strong><\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">We process your personal data for the following purposes, based on the following legal grounds, in accordance with applicable law:<\/p>\n<ul>\n<li>With your consent (Article 6(1)(a) GDPR), in particular for the following purposes:<\/li>\n<\/ul>\n<ul>\n<li>to process your request when you send a request for information via our website;<\/li>\n<li>to send you newsletters to which you have subscribed;<\/li>\n<li>sending you direct marketing communications when you have agreed to receive them by email (or any other channel for which applicable law requires prior consent and to which you have consented);<\/li>\n<li>to send you direct marketing communications by email, post and SMS on the basis of your implied consent if you are an existing customer and have provided us with your email address (<em>soft opt-in<\/em>). You can object to this use of your email address at any time and free of charge. You can easily unsubscribe using the link at the bottom of any email;<\/li>\n<li>transfer your email address (or any other personal data for which the applicable legislation requires your prior consent and for which you have given your consent) to a specific third party.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">You have the right to withdraw your consent to the processing of your personal data at any time, where your consent is the legal basis for the processing of your personal data.<\/p>\n<ul>\n<li>For the preparation or performance of the contract we have concluded with you (Article 6(1)(b) GDPR), in particular for the following purposes:<\/li>\n<li>making a contract proposal, concluding and executing said contract (&#8220;Contract Management&#8221;);<\/li>\n<li>preventing and combating payment defaults, and determining, exercising and protecting our rights in general, in particular debt collection, dispute management and any legal proceedings.<\/li>\n<li>For the pursuit of our legitimate interests, where the processing of your personal data is necessary for us to carry out our business activities (Article 6(1)(f) GDPR), in particular for the following purposes (except where your explicit consent is required):<\/li>\n<li>to inform you of our upcoming events or exhibitions;<\/li>\n<li>establishing customer or prospect segments or marketing profiles, for example for targeted marketing;<\/li>\n<li>centralising, combining and enriching your personal data with useful information obtained from third parties;<\/li>\n<li>optimise our services and tailor them to the preferences and desires of our users;<\/li>\n<li>optimise the management and quality of our digital prospecting and sales activities and services;<\/li>\n<li>measure our performance (e.g. through market research);<\/li>\n<li>use your personal data in aggregated or anonymised models to perform market analyses, for financial management, marketing or reporting, or to perform big data analyses or any other type of analysis;<\/li>\n<li>prevent and combat fraud and possible offences.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">In the above cases, we always strive to maintain a fair balance between the need to process your personal data and the preservation of your rights and freedoms, including respect for your privacy.<\/p>\n<ul>\n<li>To comply with the legal or regulatory provisions to which we are subject (Article 6(1)(c) GDPR).<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>TO WHOM MAY YOUR DATA BE TRANSFERRED?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">As a general rule, the personal data we collect is for our exclusive use. However, there are circumstances in which we may wish or be required to disclose your data to third parties. This will only be done in accordance with applicable law and for the purposes listed in Article 5 above. These scenarios include disclosure:<\/p>\n<ul>\n<li>to our service providers, suppliers or subcontractors who offer every guarantee of reliability and security. These companies may use your personal data only within the strict limits of the instructions we give them and in accordance with this Policy. They are subject to significant confidentiality and security obligations with regard to personal data;<\/li>\n<li>to our advertising and media partners, unless you have objected to such transfer, so that they can send you direct marketing communications;<\/li>\n<li>to any other third party where you have given your consent;<\/li>\n<li>to another legal entity, on a temporary or permanent basis, for the purposes of a joint venture, collaboration, financing, sale, merger, reorganisation, change of legal form, dissolution or similar event. In the event of a merger or sale, your personal data will be permanently transferred to the successor company;<\/li>\n<li>to public authorities or other third parties when we are required to do so by law or in connection with legal proceedings.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>HOW LONG DO WE KEEP YOUR PERSONAL DATA?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">We ensure that your personal data is kept for no longer than is necessary for the purposes for which it is processed.<\/p>\n<p style=\"font-weight: 400;\">Consequently, we delete your personal data as soon as the purpose for which we collected and processed it ceases to exist, at the end of the following periods:<\/p>\n<ol>\n<li>Data processed in connection with the performance of a contract is retained:\n<ul>\n<li>actively for the period necessary for the performance of the contract or the monitoring of our contractual relationship;<\/li>\n<li>at the end of the contract, this data will be kept for an additional period of 10 years corresponding to the limitation period for contractual actions, it being understood that this retention period will be suspended in the event of administrative or legal proceedings relating to the contract, until the proceedings are closed. The data will thus be permanently deleted at the end of the 10-year limitation period or at the end of any proceedings if the 10-year period has expired in the meantime.<\/li>\n<\/ul>\n<\/li>\n<li>The data of persons who have contacted us in the context of pre-contractual measures without concluding a contract or to obtain additional information will be deleted after two years if no further action has been taken by these persons within this period.<\/li>\n<li>Information collected during your visit to our website will be deleted in accordance with the Cookie Policy.<\/li>\n<\/ol>\n<p><span style=\"text-decoration: underline;\"><strong>WHAT ARE YOUR RIGHTS REGARDING THE PROCESSING OF YOUR PERSONAL DATA?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">As a data subject, the GDPR grants you the rights set out below. You can exercise these rights by sending an email to <a href=\"mailto:info@fondationboon.com\">info@fondationboon.com<\/a>. We undertake to respond to your request within the time limits provided for in the applicable data protection legislation.<\/p>\n<p style=\"font-weight: 400;\">If we have any doubts about your identity, we may ask you to provide proof of identity in order to prevent unauthorised access to your personal data.<\/p>\n<p style=\"font-weight: 400;\">You may exercise your rights with regard to the company only to the extent that we process your personal data as a data controller. Otherwise, if your request concerns processing for which we are only acting as a data processor, we will forward your request to the relevant data controller.<\/p>\n<ul>\n<li><strong>Right to information<\/strong>: you have the right to obtain clear, transparent and understandable information about how we process your personal data and how you can exercise your rights. This information is contained in this Policy. If it is not sufficiently clear, please contact us (using the contact details provided in the Policy).<\/li>\n<li><strong>Right of access<\/strong>: you have the right to obtain confirmation as to whether or not personal data concerning you are being processed and, where they are, access to the said personal data. You have the right to obtain a copy of your personal data, unless the exercise of this right infringes on the rights and freedoms of others.<\/li>\n<li><strong>Right to rectification<\/strong>: you may ask us to rectify any inaccuracies and\/or complete any incomplete personal data.<\/li>\n<li><strong>Right to erasure (&#8220;right to be forgotten&#8221;)<\/strong>: you have the right to obtain the erasure of your personal data. However, the right to erasure (or &#8220;right to be forgotten&#8221;) is not absolute and is subject to specific conditions. We may retain some of your personal data to the extent permitted by applicable law, in particular where processing is necessary for compliance with a legal obligation to which we are subject or for the establishment, exercise or defence of legal claims.<\/li>\n<li><strong>Right to object<\/strong>: you have the right to object, without giving any reason and free of charge, to the use of your personal data for direct marketing purposes. In particular, you can unsubscribe at any time from the newsletters sent to you by activating the link provided for this purpose in each email or advertisement, or by sending us a request to this effect at info@fondationboon.com.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">You also have the right to object, without giving any reason and free of charge, to the transfer of your personal data to third parties, including our advertising\/media partners and commercial partners.<\/p>\n<ul>\n<li><strong>Right to restriction of processing<\/strong>: you have the right to obtain restriction of the processing of your personal data in certain circumstances (for example, when we no longer need your personal data but it is still necessary for the establishment, exercise or defence of legal claims).<\/li>\n<li><strong>Right to data portability<\/strong>: where technically feasible, you have the right to request that we transfer your personal data to another data controller.<\/li>\n<li><strong>Right to withdraw your consent<\/strong>: you may, as permitted by applicable law, withdraw your consent at any time to the processing of your personal data that is based on the legal basis of consent (Art. 6(a) GDPR).<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">You may withdraw your consent by sending a simple request by email to info@fondationboon.com, or by clicking on the &#8220;unsubscribe&#8221; link provided for this purpose at the bottom of the email when you no longer wish to receive it.<\/p>\n<p style=\"font-weight: 400;\">Withdrawing your consent does not affect the lawfulness of processing based on your prior consent.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>WHAT SECURITY MEASURES ARE IN PLACE AT THE BOON FOUNDATION<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">Because we value privacy and data protection, we do everything in our power to protect your personal data from misuse.<\/p>\n<p style=\"font-weight: 400;\">In order to protect your personal data against loss, destruction and unauthorised access or manipulation, we have taken both technical and organisational security measures to ensure that your data is processed securely.<\/p>\n<p style=\"font-weight: 400;\">This means, on the one hand, that our IT system is equipped with backup, filtering and firewall systems to protect your personal data and, on the other hand, that our employees have been made aware of the risks associated with data breaches and trained to handle your personal data correctly.<\/p>\n<p style=\"font-weight: 400;\">Access to your personal data is only granted to persons who are authorised to do so in the course of their duties.<\/p>\n<p style=\"font-weight: 400;\"><strong><u>COOKIE POLICY <\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">The Cookie Policy is available on our website <a href=\"http:\/\/www.fondationboon.com\/\">www.fondationboon.com<\/a><\/p>\n<p style=\"font-weight: 400;\"><strong><u>CHILDREN <\/u><\/strong><\/p>\n<p style=\"font-weight: 400;\">Please note that our website is not intended for children under the age of 16.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>LINKED WEBSITES<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">Our website may contain links to other websites provided by third parties.<\/p>\n<p style=\"font-weight: 400;\">However, we are not responsible for the content or privacy policies and practices of these other websites, even if you accessed a third-party website using links on our website.<\/p>\n<p style=\"font-weight: 400;\">We recommend that you check the policy of each website you visit and contact the owner or operator of that website if you have any concerns or questions.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>CHANGES TO THE PRIVACY POLICY<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">We reserve the right to update this Policy. If we do so, we will post the changes on this page. It is your responsibility to check the Policy each time you visit our website <a href=\"http:\/\/www.fondationboon.com\/\">www.fondationboon.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHO ARE WE?\u00a0 Name: The Boon Foundation (&#8220;we&#8221;, &#8220;us&#8221;, &#8220;our&#8221;) Registered office: Avenue Van Volxem 302-304, 1190 Brussels, Belgium. Company number: BE 0697.694.769 Website: fondationboon.com (the &#8220;Website&#8221;) If you have any questions about this Privacy Policy (hereinafter, the &#8220;Policy&#8221;) or if you wish to exercise your rights mentioned below in Article 8, please contact us [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"cookies.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30157","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fondationboon.com\/en\/wp-json\/wp\/v2\/pages\/30157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fondationboon.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fondationboon.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondationboon.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondationboon.com\/en\/wp-json\/wp\/v2\/comments?post=30157"}],"version-history":[{"count":4,"href":"https:\/\/www.fondationboon.com\/en\/wp-json\/wp\/v2\/pages\/30157\/revisions"}],"predecessor-version":[{"id":30167,"href":"https:\/\/www.fondationboon.com\/en\/wp-json\/wp\/v2\/pages\/30157\/revisions\/30167"}],"wp:attachment":[{"href":"https:\/\/www.fondationboon.com\/en\/wp-json\/wp\/v2\/media?parent=30157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}